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How Motivation Can Drive You to Produce Your Best Work

How Motivation Can Drive You to Produce Your Best Work written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Todd Henry

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry, author, international speaker, consultant, and advisor.

Todd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty.

Todd Henry’s latest book he wrote with Rod Penner, Todd W. Hall, PhD, and Joshua Miller, PhD – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work.

Questions I ask Todd Henry:

  • How did the idea for this book come about?
  • What motivates you?
  • How can you use this code to help yourself?
  • How does family play a role in motivation?
  • Is there a dark side to the items that motivate us?
  • Are teams better served by having a variety in terms of motivation?
  • How can leaders use this to create more impactful teams?

More about Todd Henry:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

What is a Percussion Massager and why you need to use one?

We are back! Crushing those workouts and determined to work off that quarantine 15. Now we are seeing the results, strength, energy and all the other benefits we love about the gym! Do you know what else is back? The tight, sore, inflamed muscles. Muscles that have been sitting on a beach sipping Mai Tais for the last couple months. We can’t remember the last time our muscles were this sore, maybe when we first joined the gym long ago? 

 

Do we suck it up? Continue to push through? Spend all our money on massage appointments that have relief last only a couple days? Mountainside Fitness has another great option for you! One that will help those sore muscles recover, enabling you to push through those hard workouts and smash your goals to pieces! 

 

Percussion Massagers! These are hand held drill like pieces of equipment that are a total game changer to your sore muscles! 

 

What exactly is percussion massage therapy? 

 

Percussion massage therapy is a new instrument used in the fitness industry, it is honestly a game changer. The drill like machine uses fast, soft blows over a short time to shock muscle fibers. These rapid taps help muscles release tension and bring blood flow to the area. This relaxes the muscles and allows them to heal. 

These deep vibrations affect your body’s soft tissues which touch nearly every part of your internal system, this allows the benefits to be vast. 

Here are some great benefits from Percussion Massagers: 

  • Reduces inflammation
  • Pushes fluids out of the muscles and into the circulatory system 
  • Relax the muscles
  • Break up scar tissue and other adhesions
  • Minimizes soreness and muscle tension
  • Helps prevent DOMS (delayed onset muscle soreness)  

You are already doing what you need to be doing to reach your goals — lifting heavy, fueling your body, giving your body rest. This is just one more thing to add to your tool belt to help you push your body to where you want it to be without the debilitating DOMS that inevitably ensue. 

 

How exactly does a percussion massage help DOMS? 

 

When we challenge our muscles through resistance training we effectively break them down. On a microscopic level there are mini tears, when these tears heal then our muscles grow stronger. This is why rest days are also extremely important. These micro tears are what we feel as DOMS.

 

The best way to recover from DOMS is to decrease inflammation and bring blood flow to the muscles. Blood is the key to healing any part of our bodies. Since you can hit two birds with one stone with a percussion massager it makes this the perfect tool to add to your workout routine! 

With 600 muscles, 360 joints, and 206 bones in the human body it can be daunting to use one of these high powered machines on yourself in a safe and effective manner. Your personal trainers at your local Mountainside Fitness are here to help! We are trained in human anatomy and the use of these percussion massagers. Stop by your local MSF Personal Training Desk to talk about our member-exclusive therapy sessions.  

 

Ashley Duranceau moved to Phoenix, Arizona in 2017, to pursue a career in exercise rehabilitation. After a short hiatus in South Dakota she decided to come back to the land of sunshine and warmth and pivot her career to health and wellness. After her relocation back to Arizona in 2018 she joined the Mountainside Fitness family.  She began one on one personal training at the Carefree location and shortly after started teaching Peak Performance (PPZ), Muscle and Silver Sneakers at a variety of locations across the West Valley.  Some of her favorite hobbies include hiking, fishing, shopping and writing hand written letters to people.

The post What is a Percussion Massager and why you need to use one? appeared first on Mountainside Fitness.

Why small business owners need to own marketing instead of renting it

Why small business owners need to own marketing instead of renting it written by John Jantsch read more at Duct Tape Marketing

Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?”

So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with keeping your marketing in the hands of an outside consultant?

Not exactly, but there comes a point in time when you need to stop renting marketing and own it internally. Here’s why.

The difference between owning and renting marketing 

First, let’s define what owning marketing vs. renting marketing really means.

Renting marketing is when you’re seeking outside help from a consultant or an agency to market your business.

Consultants are usually your strategic partners—the Duct Tape Marketing Consultants are an example of this. They can help you with high-level strategy, things like defining your ideal client, crafting core messages that set you apart, sharpening your brand identity, optimizing your website, or building your blog. 

Owning marketing is when you hire a marketing person internally to handle routine things like writing content for your blog, creating social posts, getting reviews for your business, managing your communities, public relations, working on referral programs, and more depending on your industry.

There’s a time and place for both. And there’s a sweet spot smack dab in the middle where ‘owning’ and ‘renting’ will work hand in hand. But more on that later.

Why you can’t abdicate your marketing

It’s common to delegate what you can as a small business owner. Marketing is one of those things that gets delegated most of the time. But when delegation becomes abdication—then you’ve got a problem.

Too often businesses have ‘someone looking after their marketing’. But when you look beneath the surface, it’s less about having someone effectively run their marketing and more about being a convenient opportunity for business owners to check the marketing box and turn their attention elsewhere.

When you’ve just abdicated and hired random people, you limit your bottom line results, and you aren’t building a long-term internal asset. 

Consultants can’t be your entire marketing department. They can only carry so much on their plate, and they won’t have the opportunity to know all of the intricacies of your business as well as someone internally would. If you want to get your business to the next level, it’s time to start building an internal team.

How digital channels add complexity

There are so many digital channels out there available for you to use today—which makes managing them all so much more difficult. It’s nearly impossible for one person to do it all alone.

Not only are you responsible for the strategy for each of the channels that you choose to use, but without help, you’re also in charge of the implementation and execution.

Small business owners need help with marketing, but they often don’t want to hire. 

Why small business owners don’t hire for marketing

Business owners are often skeptical about someone coming in to help with their marketing—whether it’s in-house or even on a consultant basis—so much so they don’t hire marketing people for reasons like:

  1. They don’t see marketing as a priority—few business owners have a marketing background, and while great marketing can deliver, most don’t want to spend their time (or money) on it.
  2. They’ve been burned before—a lot of times small businesses have had a bad experience with a marketing guru of some sort or they’ve hired a marketing person who ‘knew’ how to manage social media, but didn’t have any broader direction when it comes to marketing strategy. (And that’s because there often isn’t a bigger strategy.)
  3. They can’t justify the cost—small businesses often have limited resources. Hiring is a commitment. It’s an upfront cost, and the ROI isn’t instantaneous. But your costs should pay for themselves quickly if you hire the right person.
  4. They don’t know how to hire or train the right person—business owners (usually) aren’t marketers. They often don’t know what to look for, where to find talent, or how to get someone up to speed successfully.

But small business owners can only do so much on their own. There comes a point in time when even the skeptics need to re-evaluate and consider getting help if they want their business to continue to grow.

The natural progression of a mature business

When a business matures, growth becomes stagnant, and sales slowly begin to decrease.

This is when it’s time for your business to be shaken up. You hit a certain threshold where you can only grow so much, and you can’t do it all as a business owner. You’re already spread thin. If you want to take it to the next level, having an internal marketing team is key.

You can combat slowed growth by upping your marketing game. Whether it’s researching ways to reach new audiences, creating new product offerings, building referral programs, focusing on new platforms, you need to refresh your growth in the marketplace.

And with stronger marketing efforts and an internal person dedicated to taking care of those things, you can do just that.

Get help but plan to make marketing an asset

When an outside consultant or advisor is your entire marketing department, you can only reach a certain level of growth. 

I mentioned earlier that there’s a sweet spot smack dab in the middle where ‘owning’ and ‘renting’ marketing work magically together, hand in hand. Where you can really win is when you marry an internal marketing hire with your strategic partner. 

A marketing consultant can help you with the strategic component like the plan, the operations of the plan, the analysis of results, and ensuring you remain on track on working towards your big goals.

Meanwhile, the internal marketing person who knows the intricacies of the business (or soon will) can be directed by an outside resource—like a Duct Tape Marketing Consultant—to execute on this plan and craft messages that align with your strategy. This is how you get the best of both worlds.

By hiring internally, you end up building an asset for your business. But that still brings us back to one of the biggest blockers for small business owners—how do you find, hire, and train the right internal marketing person?

Well—we’re creating a program to solve this exact problem. 

We’re using our proven systems to build a Certified Marketing Manager Program. The program comes with an experienced consultant armed with a proven marketing system and a personalized training program based on your business for your marketing team (even if that’s just one person). 

Our Duct Tape Marketing consultant will teach your team how to build, run and implement a custom marketing system tuned to evolve as you grow. They can even help you find and hire the perfect internal marketing manager or coordinator.

It takes the daunting task right out of your hands. And this is exactly what you need to get to the next level.

So, this all sounds great, right? But you might still be wondering how exactly these 3 roles work together and who’s responsible for what. We’ve created a visual ‘What’s Your Role’ Map that shows you exactly how the business owner, in-house marketer, and your marketing consultant’s roles and responsibilities work together in the Certified Marketing Manager Program. 

Q&A with a Registered Dietitian

Diet plays a large role in reaching fitness goals. There are many myths about dieting out there so we wanted to bring in a registered dietitian to answer our member’s questions about dieting and nutrition. 

 Is a high protein diet necessary for weight loss? 

A high protein diet isn’t necessary for weight loss. For weight loss you want to focus on a calorie deficit, meaning you take in less calories than you use. Keep in mind carbs are our first energy source so if you have a high carb diet you may not get the results you want. Tracking your diet on an app is a great way to monitor how many calories we take in a day because you have to watch your portion sizes. Most people don’t realize how big their portions really are. I recommend using a food tracking app such as MyFitnessPal or LoseIt to get a better understand of what you eat everyday.

 

What food would you recommend to boost energy? 

Our B vitamins (especially B12 and B6) are considered our energy vitamins. Good sources include whole grains which give that steady flow of energy, fruits/vegetables such as bananas and sweet potatoes, meats, dairy, seeds and legumes. With simple carbs like candy and white bread or caffeine we get that quick rush but then tend to see that crash in energy whereas complex carbs like those whole grains provide a smoother energy level. Having a diet rich in B vitamins will help with energy stores. Adding supplements to your routine usually isn’t necessary if you are eating a balanced diet.

 Additional Research: 

https://www.berkeleywellness.com/supplements/vitamins/article/do-b-vitamins-really-give-you-energy

https://medlineplus.gov/bvitamins.html

 

What should you eat to lose stubborn stomach fat to help show abs? 

We all know the saying abs come mostly from diet but hormones and stress also play a big role. I do suggest a low carb diet while still getting adequate fiber, avoiding sugar and alcohol and incorporating cardio into your routine…like coming to my cycle classes! Avoid drinking your calories like those sugary coffees and soda. I also suggest avoiding artificial sweeteners. Make sure to hydrate as our bodies usually don’t know the difference between thirst and hunger so we tend to eat when we are actually just thirsty, especially during these summer months. A good trick is to divide your weight in pounds by half and that’s how many ounces of fluid you need a day.

 Additional Research: 

https://www.healthline.com/nutrition/6-proven-ways-to-lose-belly-fat#section5

 

Is it good to workout in the morning before breaking your fast? 

Fasted workouts are definitely a hot topic and I would be cautious what workout you’re doing. If you’re doing a HIIT workout I definitely discourage fasting because your body is under too much stress to be without fuel. Fasted cardio tends to be safer if it doesn’t exceed 1hr. However, even drinking a sports drink will help give your body a little bit of fuel to start your workout and transition to using fat for fuel as your workout progresses. Fasted cardio doesn’t have to be completely without any food or caloric intake, you can still have a successful fasted cardio session with a little fuel first. Listen to your body during your workout and take breaks when needed. If you feel light headed, dizzy or weak then definitely incorporate some carbs before your workout. Workouts with too little carbs can lead to injury and decreased immunity so again always listen to your body

 Additional Research: 

Trainbrave Podcast by Renee McGregor, RDN and Kriss Hendy has great discussions on fasted workouts and training tips.

 

What can I eat to gain more muscle and healthy fats?

Protein is the building blocks of our bodies so making sure to get adequate protein will help gain more muscle. Watching your macros can help with balancing carbs/fat/protein. With high protein diets you need to make sure to drink plenty of water to help your kidneys regulate toxins. Lean proteins like chicken, fish, turkey and low-fat dairy products are great sources of protein. Creatinine is helpful for building muscle mass but if you’re already following a high protein diet it usually isn’t necessary. Trans fats are the bad fats we see in processed foods whereas mono and polyunsaturated are known as the good fats . I prefer to use avocado oil for everyday use because it is safe to cook at a high temperature. If you cook with olive oil make sure to check the label states that it can be used at high-heat. 

 Additional Research: 

https://www.healthline.com/nutrition/26-muscle-building-foods#section22

https://www.eatright.org/food/nutrition/dietary-guidelines-and-myplate/choose-healthy-fats

 

What is the best way to find out how many calories you should be eating a day to lose weight? 

Talk to a dietitian! I do like the MyFitnessPal and LoseIt apps you can download on your phone that will help give you an idea of a calorie range and help track your calorie intake but really the best thing is to talk with a dietitian because it’s important you are still getting enough micronutrients and fiber while you’re dieting. The healthiest way to lose weight and keep it off is to lose 1-3lb per week. One pound is about 3500kcal so if you track your current diet and then eat or burn 500kcal per day less than that you will see that slow/healthy weight loss.

 

When should you stop eating at night? And should you eat before working out? 

We tend to see the body stop burning food and go into resting mode at 7PM so I tell my clients to stop eating by then. If you tend to fall asleep before 9 I would stop eating at least 2hr before bed.  I do recommend having at least 15g of carbohydrate (one serving) before a workout to give you a little fuel before you start using fat or breaking down protein for energy. Again low carb intake before a workout can lead to injury and decreased immunity.

 Additional Research: 

Trainbrave podcast has helpful tips for fueling for your workouts

 

Can eating too little calories when trying to lose weight send you into “starving mode”? 

Too little calories can lead to tiredness, low concentration, injury, decreased immunity, and low blood sugar. I also tend to see binge eating especially on those high sugar foods because your body is looking for that quick burst of energy. Carbs have this bad reputation but it’s our bodies main fuel so to function at optimal level we need to fuel our body. Again, healthy weight loss is only 1-3lb per week and that’s when we see people keep that weight off too.

 Additional Research: 

https://www.cdc.gov/healthyweight/losing_weight/index.html

https://www.eatright.org/health/weight-loss/your-health-and-your-weight/4-ways-low-calorie-diets-can-sabotage-your-health

https://www.everydayhealth.com/weight/can-more-calories-equal-more-weight-loss.aspx

 

Bonus Questions!

 

If nobody sees me eating skittles, does it really count?

Absolutely not! 10% of our diet should be fun calories! Don’t over restrict or we tend to binge eat and punish ourselves for cheating. Most people assume I eat perfect all the time but it’s rare I go a couple nights in a row without ice cream!

 

Gummy bears after working out? Myth or?

Not a myth! We need to refuel after a workout and that should include some carbs and protein. The ratio of carb to protein depends on your goals- muscle building or endurance training. Just don’t leave them in your car during summer.

 Additional Research: 

https://extension.colostate.edu/topic-areas/nutrition-food-safety-health/nutrition-for-the-athlete-9-362/

Trainbrave podcast

https://www.medicalnewstoday.com/articles/322692#takeaway

 

Lauryn White

Lauryn White has been a Registered Dietitian since 2013. She joined the Mountainside team a little over a year ago as a Group Fitness instructor. Lauryn teaches Studio Cycle and Barre at the Tempe, Chandler, Awhtaukee, Paradise Valley and Gilbert clubs. She loves food, fitness and helping people reach their ultimate goals in life. Lauryn offers her dietitian services to Arizona residence and can be reached on her Instagram page @laurynazrd. 

The post Q&A with a Registered Dietitian appeared first on Mountainside Fitness.

How to Prepare for Gen Z as a Small Business Owner

How to Prepare for Gen Z as a Small Business Owner written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Dorsey

Gen Z researchIn this episode of the Duct Tape Marketing Podcast, I interview Jason Dorsey a generational expert, consultant, and co-author of Zconomy: How Gen Z Will Change the Future of Business–and What To Do About It.

Jason wrote his first bestselling book at age 18. He is President of The Center for Generational Kinetics. Jason has led Gen Z, Millennial, and generational research on four continents. An acclaimed speaker, he has received over 1,000 standing ovations. Jason advises CEOs, corporate boards, VC and PE firms on hidden generational trends uncovered through his unique research. He is a Millennial, married to a Gen X’er, and they have a Gen Z daughter!

Questions I ask Jason Dorsey:

  • How do you define Gen Z?
  • What do companies need to know about Gen Z?
  • How is Gen Z leaving it’s mark?
  • As a small business, how do you cater to Gen Z and Baby Boomers?
  • How to you earn Gen Z loyalty?
  • Blockchain – is this where Gen Z is going?
  • Is college still the main path for Gen Z?
  • Since you wrote the book – what’s changed?  

More about Jason Dorsey:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Lessons Learned Running Dunkin Donuts

Lessons Learned Running Dunkin Donuts written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Rosenburg

Robert Rosenburg In this episode of the Duct Tape Marketing Podcast, I interview Robert Rosenburg an American businessman, professor, and author. He was the chief executive officer of Dunkin’ Donuts for thirty-five years from 1963 to 1998 and also served on the board of directors of Sonic Corp and Domino’s Pizza. 

Robert Rosenburg is the author of Around the Corner to Around the World, A Dozen Lessons I Learned Running Dunkin Donuts. 

Questions I ask Robert Rosenburg:

  • You’ve been retired for several years, why write the book now?
  • What lessons did you learn running Dunkin’ Donuts for 35 years?
  • What are the dynamics of working in a family business?
  • What part of the business did you have to let go?
  • Did you have a favorite donut?
  • Was there one decision, looking back, that you can now say wow that was a good decision?
  • How did you navigate innovation in the food industry?
  • Did you ever retire?
  • How did you pick your successor?

More about Robert Rosenburg:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

How to Become a More Mindful Person

How to Become a More Mindful Person written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ricky Kalmon

mindset shift In this episode of the Duct Tape Marketing Podcast, I interview Ricky Kalmon an American stage hypnotist, motivational speaker, TV personality and author of self-improvement audio programs.

His programs are inspirational and offer compelling, applicable tools anyone can use in personal and professional development. Kalmon reveals how our mindset can be the greatest tool in achieving new heights, reducing stress, and increasing productivity and potential.

Ricky Kalmon wrote Leverage Your Mindset: Overcome Limiting Beliefs and Amplify Your Life!: Be Less Stressed, Be Happier, and Be More Mindful. 

Ricky Kalmon’s mindset message and techniques will change the way you live, work, and think. Kalmon works with Fortune 500 companies, sales teams, leaders, executives, and sports teams, teaching them how to reinforce their thoughts and beliefs to enhance their results.

Questions I ask Ricky Kalmon:

  • What was your journey to becoming a hypnotist?
  • What did that teach you
  • How to define the buzzword mindset?
  •  You call it internal software – how do you reprogram or update software?
  • If you are a person that’s been convinced you need to change your mindset – what does the path look like?

More about Ricky Kalmon:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

A Look at 2020 Home Services Growth

A Look at 2020 Home Services Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tommy Mellow

Home Service ExpertIn this episode of the Duct Tape Marketing Podcast, I interview Tommy Mellow the founder of A1 Garage Doors, a $50M home service business. 

Tommy also created The Home Service Expert, the No. 1 learning resource for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or any other home service niche.

He created The Home Service Expert to share his knowledge with other entrepreneurs so that they can grow their businesses just like he did.

Questions I ask Tommy Mellow:

  • Home services are booming right now – what challenges are being created because of this? 
  • For our home service clients, hiring is their #1 issue currently – what are you doing to address this? 
  •  How are you differentiating A1 Garage Services?
  • SEO – local – map pack – paid ads – direct mail – they are all important. What’s most important to you right now?
  • What are you doing to encourage referrals and reviews?
  • What are you doing offline? 
  • How are you creating an experience above and beyond a service?  

More about Tommy Mellow:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to Balance Work, Kids and Exercise

2020… a number that stirs up so many thoughts and feelings.  It will forever be the year associated with the pandemic that rocked our world.  Everyone’s lives changed.  Whether our jobs were affected or not, we all had to go through a major shift and adapt to something that wasn’t our “normal”.  A lot of us were laid off or furloughed, some of us shifted to working from home, and many of us were considered essential employees that continued to show up and do the job we had to do regardless of the risk. 

As a mom to two toddlers (ages 3 and 5 years old) and a firefighter wife, let me be the first to say I feel you!  Our children are our first priority, yet here we are trying to help them while also trying to balance work and our own health and wellness. Home-school, distance learning, hybrid learning or in-person learning, working to provide for our families, and then trying to make time for exercise, it almost seems impossible. Especially for single parents and those whose spouses are gone for 24 or more hours at a time.      

I want you to know: You are not alone.  According to an article from healthline.com, “Americans are reporting significant and sustained increases in symptoms of depression and anxiety related to the COVID-19 pandemic”.  We are experiencing isolation like we never have in our lifetime.  We are feeling unprecedented levels of stress, anxiety, and confusion.  Even though exercise has demonstrated beneficial impacts on mental and physical health, we are exercising less during this pandemic.  Time magazine reported that “Americans [are] more sedentary than ever—and the effects may be long-lasting”.  We all know a healthy lifestyle supports our immune system so our bodies can better fight off pathogens, so how do we fit it in with everything else we have to do each day? 

I believe knowledge is a key motivator.  Once we know the why, we’ll be that much more motivated to follow through and make something a new habit or part of our routine.  So let’s talk about a few of the specific benefits of exercise:

  1. It increases the flow of oxygen to your brain which leads to clarity.  This increase in oxygen also leads to higher energy levels.
  2. It releases endorphins which are neurotransmitters that increase your pain tolerance and feelings of happiness.  It also slows down the release of stress hormones.
  3. It positively affects insulin sensitivity, thyroid hormone function which helps improve your metabolism, testosterone in men, and progesterone in women which helps to balance out estrogen levels.
  4. It helps improve relaxation and sleep quality.
  5. It supports your immune system by helping to “flush bacteria out of the lungs and airways”, helps your body’s immune system cells that fight disease circulate faster, helps prevent bacterial growth and fights off infection via the temporary rise in body temperature much like a fever does.

The driving point: Exercise is important for both mental and physical health.  It shifts your mindset, it preps your body for a productive day, and it fortifies your immune system.  What an incredible thing exercise is.  Our bodies were made to move. They want to move. So, let’s give ourselves that gift! 

Sweat Therapy

I call my workouts my “sweat therapy”.  To quote one of my long-time mentors Chalene Johnson, “Only exercise on the days you want to improve your mood”.  Did you know there’s no wrong time to workout?  Did you also know there’s no wrong way to workout?  Yes!  Check this out: The best time of day to workout is the time that you can commit to following through and actually getting it done.  The best way to workout is the way that you can really get it done.  It’s that simple.  If you only have 20 minutes, great!  That’s 20 minutes of you improving your health!  If you are only able to walk, then walk!  

Did you know walking is the number one exercise you can do for yourself?  It’s aerobic (using oxygen) which improves your heart health and increases your lung capacity, it decreases your risk of diabetes/dementia/cancer/stroke, it lowers sugar cravings, and here’s the kicker: it boosts your immunity!  Here’s a great way to easily include walking into your routine- do it in the morning before your day starts.  Wake up 20 minutes earlier, get dressed, and go for a walk.  My boys and I do this almost every morning before school or our weekend starts and it’s part of our routine.  They ride their bikes and I walk behind them.  Not only is it great for our health, but we are also spending quality time together, getting lots of fresh air, and increasing our Vitamin D levels by being in the sunlight. 

Determine the best time of day for YOU to workout and then choose what workout you will do.  Be specific so there’s no talking yourself out of it.  Set your workout clothes out the night before so they are ready to put on.  Know what your kids will be doing; set them up with an activity if they aren’t quite old enough to do the workout you have planned.  Maybe you turn on one of our On-Demand classes and do 30 minutes of it while your kids play with legos or are eating breakfast.  This is part of balancing it all with your kids. 

Make it a Routine

The number one way to create a sense of balance is to have routines in place.  Routines will help exercise become a healthy habit that you not only do, but look forward to each day.  For example, on the days that I’m not at the gym, I plan my workout during my three year old’s nap time.  It’s a non-negotiable for me as I need it for my mental health.  This is separate from our morning bike ride/walk time.  We THRIVE on routines.  Our children thrive on routines.             

Can you think of a couple routines you could put into place each day to feel less stressed, help your kids feel secure, and to be able to fit in exercise?  Ask for your kids’ input too.  What would they like to do with you?  I bet once you figure out an activity to do together as a family, everyone will be feeling less overwhelmed and more balanced.  After all, we’ll never get this time back with our family.  Let’s spend it feeling that joy from quality time and exercise! 

Michelle Lasiter

Michelle Lasiter, B.S. Biochemistry and Cell Biology (UCSD) , M.S. Exercise & Wellness (ASU) , and Master Trainer since 2014, is an Arizona based fitness professional who has been teaching group fitness classes since early 2008.  Michelle is the co-creator of two signature formats for Mountainside Fitness: Glutes, Cardio, Core and Power Kick.  Being a Firefighter wife and mom of two young boys ages 3 and 5 years old has no shortage of stress and crazy times, so fitness is her sweat therapy.  You can join Michelle for her classes at the Gilbert and Queen Creek Mountainside Fitness clubs on Tuesdays, Wednesdays, and Fridays.

 

Resources

https://www.healthline.com/health-news/what-covid-19-is-doing-to-our-mental-health

https://time.com/5831678/covid-19-americans-exercise/?amp=true

https://medlineplus.gov/ency/article/007165.htm#start

The post How to Balance Work, Kids and Exercise appeared first on Mountainside Fitness.

How to Update Your Website Policy When Laws Change

How to Update Your Website Policy When Laws Change written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donata Kalnenaite

Donata KalnenaiteIn this episode of the Duct Tape Marketing Podcast, I interview Donata Kalnenaite, the President of Termageddon.

Donata is also the engineer behind the policy questions and text provided by Termageddon. She is a licensed attorney and a certified information privacy professional. She often volunteers at the Illinois State Bar Association holding courses on the General Data Protection Regulation where she teaches other attorneys on the importance of privacy and what Privacy Policies should contain. In her free time, Donata enjoys bee keeping, hunting for morel mushrooms and walks with her fiancé and two dogs.

Questions I ask Donata Kalnenaite:

  • As a website owner do we need to pay attention to the terms of service or privacy notes?
  • Does anyone really enforce these matters?
  • If you don’t have one does it effect purchases?
  • What part of these terms are protection for the business owner?
  • “We collect cookies” how important is it to include this?
  • If you purchased your terms back in 1990 are they still good?
  • Are there certain industries that are more at risk?
  • How do companies that sell data fit into this?

More about Donata Kalnenaite:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

The Importance of Credibility in Business

The Importance of Credibility in Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sharon Vinderine

Sharon Vinderine In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine, the founder of Parent Tested Parent Approved.

When Sharon Vinderine tried to launch a new baby product, she found that there’s nothing stronger than word of mouth when it comes to marketing to parents. Since founding the Toronto-based company over a decade ago, Sharon has become an in-demand guest on some of the most top-rated programs in North America, and the PTPA Seal of Approval is one of the top three most recognized awards in the U.S.

Questions I ask Sharon Vinderine:

  • How did the idea for PTPA start? 
  • Was there a model you followed?
  • What is the process of receiving the Seal of Approval? 
  • What has been the biggest contributor to your success as an entrepreneur?
  • How does your company make an impact on society?
  • How have you stayed ahead of your business over the last 13 years as the market has changed?
  • Started with kids and baby products, where are you today?
  • Are companies coming to you for a new product or is it more for rebranding?
  • What are some of the best lessons you’ve in your time in business that have made a real difference for you?

More about Sharon Vinderine:

Like this show? Click on over and give us a review on iTunes, please!

 

Gusto LogoThis episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

How to Use PR to Build Credibility for Your Business

How to Use PR to Build Credibility for Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gloria Chou

PRIn this episode of the Duct Tape Marketing Podcast, I interview Gloria Chou, former TV producer and U.S. Diplomat, and founder of Gloria Chou PR.

Gloria has spent her entire career using various media to tell stories that create opportunity and impact. She often hear from founders doing incredible things that the reason they aren’t telling their story to a wider audience is because they think they “aren’t ready yet.”

As someone who has worked extensively with early-stage founders and have gotten their stories into top-tier outlets such as the New York Times and The Wall Street Journal before they are even funded or launched, she has discovered that this is the #1 limiting belief that stands between where they are now, and where they would like to go.

Her approach to PR is unconventional and unlike anything you’ve seen, because she created them out of necessity. She has never worked at an agency or never had industry contacts or relationships with journalists when she began, and have never spent a penny on ads or sponsored content to this day. She learned how to “hack” her own PR by cold calling/emailing thousands of editors and learned what works to create her winning methods she now teaches to early-stage founders.

Questions I ask Gloria Chou:

  • In this day and age what is PR?
  • Has blogging changed the role of accredited journalists?
  • How do you break through the clutter when pitching?
  • What role does a press release play?

What you’ll learn if you give a listen:

  • The role of PR is to build credibility
  • How to connect with journalists
  • How to tailor your pitch
  • How press releases can turn into exclusives

More about Gloria Chou:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

How To Find Continued Results Outside of the Gym

There are many myths and misconceptions about how to create a successful and healthy plan when you are not in the gym. On average, a little more than 3% of the week is spent on exercise in a gym. A typical gym-goer will spend around 1 hour a day 4 days a week inside the gym for a workout. So now the question is, what can we do with the remaining hours? I have found in my time working with clients, the more realistic the objectives, the higher rate of success and sustainability. Below are some of my recommendations on how to find continued results for times you’re away from the gym. 

Get up and Get moving

We live in a digital age where 90% of people I meet with daily have a computer-based desk job, seated for countless hours at a time which negatively affects the hips, core, back, posture and alignment, and worse of all our metabolism. A study from the PMC US National Library of Medicine National Institutes of Health, titled “How many steps/day are enough for adults?”, concludes that every individual should be aiming to hit on average 10,000 steps a day. Every little bit adds up throughout the day. If it seems like a daunting task, the key is to make it routine. Try to go on a walk every evening after dinner. In terms of metabolism, a 30-minute walk a day would accomplish the use of around 200 kcals on average, making for 1,400 kcals in the week. This creates a caloric deficit in addition to any other gym activity you are already doing. Success is built on consistency and patience.

Consciously Eating 

I think it is funny when I ask the question “how is your diet?” and get a response “I’m not on a diet”. Over the years there has been this guided negativity to the word diet. When in reality, it is basically what you eat in a day. Being aware of what you’re eating does not mean following a crazy program or extremely limited intake of calories or types of food. The phrase I tend to use is “conscious eating”, which is being aware of everything we eat. As we talked about earlier creating a calorie deficit in the week attributes to the continued success of remaining healthy. We want to look at what our day consists of, what our serving sizes look like, when is the last time we are eating in a day, and what that food is. The “midnight snack” is going to be something to tackle as well, and can certainly be a hard one to give up. Finding the right substitution is key. We want to look for something in the 150 kcal range for this snack. It may not seem like enough at the moment but it will help satisfy that craving and prevent a heavy source sitting in your digestive tract as you sleep, which is our lowest activity state, where we burn fewer calories because we are less active. 

What We Drink

The final piece I want to tackle is what we drink. In an article titled, Rethink your Drink. It is pretty staggering how much a dramatic difference we can see in someone’s results when the biggest factor we influence is the amount and type of drinks they take in daily. On average, a typical adult will take in around 1,000 kcals a day in drinks alone. This number will completely hinder results when we are looking for a healthy lifestyle. Typically, we burn about 1500 kcals per day from just being alive and any additional burn of calories comes from additional exercise. If we are consuming 1,000 kcals, we are only negative -500 calories on the day which does not account for our intake of food on that day. We are creating hurdles that make our success very hard to accomplish over time. The chart below from the CDC gives examples of how to switch out your high-calorie beverages for smarter options. 

There are a number of factors that contribute to our success in a healthy lifestyle. We need to be active, exercise, watch what we eat and what we drink. Consistency over time is what creates a long term healthy body. We can create a foundation of success in the gym, but the greater percentage of our time spent outside has a large effect on the work we put in while we are in the gym. By using a few of these tips, instead of hindering our results, we can boost them. 

Stay healthy my friends!

Jordan Guida

Arizona native, grew up in the West Valley and went to Brophy Prep in Phoenix, following my dream of baseball accepted a full scholarship to Tennessee Wesleyan, in 2012 won the Nation Championship for NAIA and was named the Tournament MVP for setting 2 National Records, number of Home Runs total (7 in 5 games) and number of Home Runs in a game (3), being my senior year I graduated with a Bachelor’s of Science in Exercise Science and was selected by the Detroit Tigers that same year. After 4 seasons of professional baseball, playing internationally in Canada as well, returned home to Phoenix in 2015 and was hired by Mountainside during the opening of the Arrowhead location in 2015 as a Personal trainer certified Personal Trainer, Functional Fitness and Senior Fitness. Since then I have worked my way up to Fitness Manager and overseeing 6 of our locations. In addition helped create and currently oversee with our Regional Manager Jeff Ginbey, our in house Personal Training Certification “Elevate” and in 2019 was Named PT Club of the Year for the work put in at the Peoria location. During the shutdowns I helped build database of minimal equipment workouts for our members to use daily to keep motivation and things interesting without the gym being available.


Sources: 

Tudor-Locke C, Craig CL, Brown WJ, et al. How many steps/day are enough? For adults. Int J Behav Nutr Phys Act. 2011;8:79. Published 2011 Jul 28. doi:10.1186/1479-5868-8-79

Benton D, Young HA. Reducing Calorie Intake May Not Help You Lose Body Weight. Perspect Psychol Sci. 2017;12(5):703-714. doi:10.1177/1745691617690878

https://www.cdc.gov/healthyweight/healthy_eating/drinks.html

The post How To Find Continued Results Outside of the Gym appeared first on Mountainside Fitness.

Great Reviews Provide Proof That You Keep Your Promises

Great Reviews Provide Proof That You Keep Your Promises written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I would like to discuss online reviews.

You know those Google and Facebook first start reviews we all know and love. It’s become a crucial part of marketing these days. Let’s face it when we go to make a purchase, the presence of a lot of 4 or 5-star reviews provides us with a level of trust that this is someone we want to do business with. Something that is sometimes overlooked is the actual words that the reviewer uses above and beyond the stars.

What you’ll learn if you give a listen:

  • How to get more ideal clients like the ones that are already leaving you 5-star reviews
  • How you don’t provide a service your clients had a problem and you solved it wonderfully while providing a good experience
  • How to use reviews to update your core messaging
  • How to use reviews to inspire brilliant marketing from email subject lines to Facebook ads

Like this show? Click on over and give us a review on iTunes, please!

Less Annoying CRM logo

 

 

Less Annoying CRM AwardThis episode of the Duct Tape Marketing Podcast is brought to you by Less Annoying CRM.

Less Annoying CRM is a simple contact and lead manager built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s and more, all from one simple web app. Less Annoying CRM is founded on three core principles: simplicity, affordability, and outstanding customer service.

Less Annoying CRM has a special offer just for listeners of Duct Tape Marketing Podcast.  All users get an unlimited 60-day free trial to exhaustively test every aspect of the CRM. There is no prepayment or obligation to try it out. https://www.lessannoyingcrm.com/hello/ducttapemarketing

How to Treat an Opportunity Like Your One Big Break

How to Treat an Opportunity Like Your One Big Break written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Alison Levine  

AlisonIn this episode of the Duct Tape Marketing Podcast, I interview Alison Levine, author of One the Edge.

Alison Levine is a leadership expert, polar explorer and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane force winds, sudden avalanches….and a career on Wall Street. She is one of the most in-demand keynote speakers, delivering resounding leadership messages that transcend her extreme climbing expeditions and remain relevant in today’s fast-paced business environments. She is able to draw relevant, authentic parallels between mountaineering and business because she has experienced both first hand—on multiple mountains, in multiple organizations, and in multiple industries.

Questions I ask Alison Levine:

  • How do you get into climbing at 30?
  • Are you a storyteller or an educator?
  • How did you turn your experiences into speaking and becoming an author?

What you’ll learn if you give a listen:

  • The inspiring story of how Alison Levin, decorated climber, started her journey at the age of 30
  • How progress happens when you get uncomfortable
  • When you get an opportunity treat it like your one big break
  • The story of the first female sherpa

More about Alison Levine:

Like this show? Click on over and give us a review on iTunes, please!

 

SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable to Duct Tape Marketing and the work we do for our clients.

To learn more, go to SEMrush.com.

Tips for Working OUT from Home

Healthworks Fitness

Tips for Working OUT from Home: We’re WFH for what feels like forever, but are you maximizing your time at home? It’s so easy to fall out of routine and into a rut with all that’s going on, but it’s important to prioritize your mental and physical health and MOVE your body! 

At Healthworks, we’re committed to making it easy for you to find ways to get moving and UP your immune health, regardless of your comfortability with leaving your house or going back to the clubs. Our virtual offerings continue to grow and they aren’t going anywhere, so here are some tips to create a successful home workout routine…

Embrace what you have, and let us help fill in the gaps. Yes, you may have space limitations or couldn’t get dumbbells before all stores sold out for what feels like an eternity… but work with what you have and don’t beat yourself up. For most of our workouts, all you need is enough space for a yoga mat, truly, so find a nice corner and create a little pop-up gym! Even if it means some slightly rearranged furniture, having a set space to “check into” will help with your routine. Plus, we’re offering even more equipment rentals for you, offering you bikes and bundles of Pilates/Barre, Strength, BODYPUMP and Yoga props and equipment to help you with your at-home gym set-up. Learn more here 

Banish the negativity. Don’t flood yourself with thoughts of your limitations. Challenge the negativity and noise, get into a great headspace and don’t be too hard on yourself. No matter how different things may feel, you’re still treating yourself, and you’ll be thankful that you did.

Find the time. You’re home practically 24/7 but you still can’t find the time? We get it, and we’re probably all working longer and weirder hours than before, but similar to finding time to go to the gym, schedule out your workouts. Sign off by 6pm to get in a workout before dinner if that’s what you used to do and loved doing. Wake up with a Yoga class. Set your alarms, block off your calendar and schedule a meeting to WORK OUT. Plus, the more you do this, the more routine it will all feel. 

Try something NEW! Play around with our classes or heck, try Accountability Coaching (it’s free!) or cash in on your first free Remote Training session (did you know that Remote Training includes our trainers coming to you?!). We have so many different offerings available, from the classes you know and love with longtime instructors, with some fun new options and incredible new instructors. If you ever feel discouraged from struggling with a class or not “having equipment” (we will always offer modifications!), reach out to us or try something new. For example, missing Zumba? Try DANCE or REMIX! Unable to do BODYPUMP at home? Try BUILD or SCULPT!

Learn more about our Virtual Membership here. We’re offering Virtual Classes on Vimeo On Demand, Live Classes on Zoom, Remote Training and teamTRAINING (as well as outdoors) and Outdoor Fitness Classes, all in addition to the in-club options we have. There is truly something for everyone, so let’s get MOVING!

Our Four Fitness Must-Read Books

Fitness is something that can unite us all and learning more about wellness is something we value at Mountainside. We’ve researched some of the best books regarding health, wellness, and fitness and we’re sharing our top four must-reads.. Read below to skip the stress and start turning pages!

Superlife: The Five Simple Fixes That Will Make You Healthy Fit and Eternally Awesome By Darin Olien

Summary: Superlife introduces an entirely new way of thinking in what the author, Darin Olien, calls the life forces: Quality Nutrition, Hydration, Detoxification, Oxygenation, and Alkalization. This book includes a “how to eat” user’s guide with a shopping list, a guide on how to create a balanced diet plan, and more! Written in an engaging conversational style, you are sure to learn a lot about nutrition and maintaining a healthy body.

About the Author: Darin Olien is a co-host with Zac Effron on the widely popular Netflix series “Down to earth with Zac Effron”. He also is a highly recognized exotic superfood hunter. He is a partner in GreenPath which is a progressive technology company that is dedicated to real solutions for a new world. 

Where to get it: You can find Superlife: The Five Simple Fixes That Will Make You Healthy Fit and Eternally Awesome By Darin Olien  on Amazon

 

 

Spark: The Revolutionary New Science of Exercise and the Brain By John J Ratey, MD

Summary:  Spark: The Revolutionary New Science of Exercise and the Brain, will forever change the way that you think about exercise. Ratey goes into the research behind how exercise is the most important tool in improving our brain function. Exercise can lift your mood, fight memory loss, help battle addiction, reduce the impact of age, and more. 

About the Author: John J Ratey is an Associate Clinical Professor of Psychiatry at Harvard Medical School. He has established himself as one of the world’s foremost authorities on the brain-fitness connection.

Where to get it: You can find Spark: The Revolutionary  New Science of Exercise and the Brain By John J Ratey, MD on Amazon as well.

 

Yoga Anatomy by Leslie Kaminoff

Summary: Yoga Anatomy takes you through the journey of Yoga and has in-depth information about the structures and principles that make up this practice. Learn about how the breathing, body positions, and the spine are all connected. Yoga Anatomy is great for an experienced or first time Yogi.

About the Author: Leslie Kaminoff is an internationally recognized specialist with four decades of experience in the fields of yoga and breath anatomy. He runs workshops for the leading yoga associates and founded the Breathing Project, a non-profit organization that leads year-long courses in Yoga and anatomy.

Where to get it: You can find Yoga Anatomy by Leslie Kaminoff on Amazon.
 

Dream On: The inspirational memoir from the founder of Arizona’s leading fitness empire by Tom Hatten.

Summary: Tom Hatten’s inspiring story of how he created a fitness empire with $2,000 dollars and a dream. Tom’s real-life 30-year journey is sure to convince you that anything is possible. This personal life story of high highs and low lows is page-turning. All proceeds from this book benefit the Make-a-wish Foundation and MDA Arizona. (link to websites)

About the Author:  Tom Hatten is the founder of Mountainside Fitness and a leading entrepreneur in the Phoenix area. He is an author, speaker, owner, and community leader. Tom Hatten is a man who is passionate about creating opportunities for others, building a fitness community, and giving back to those in need.

 Where to get it: You can find Dream On: The inspirational memoir from the founder of Arizona’s leading fitness on Amazon.  

 

References

https://www.goodreads.com/book/show/18651983-superlife

https://darinolien.com/about/

http://www.johnratey.com/

https://www.yogaanatomy.org/about/

 

The post Our Four Fitness Must-Read Books appeared first on Mountainside Fitness.

How a Simpler Website Can Improve User Experience

How a Simpler Website Can Improve User Experience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Reynolds

Michael ReynoldsIn this episode of the Duct Tape Marketing Podcast, I interview Michael Reynolds, President and CEO of Zephyr CMS.

Michael has had several entreprenural journeys including a Principal at Elevation Financial and Co-Founder at Inboud Back Office. Like many other small businesses, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that’s over a decade old. Existing CMSs weren’t built for the demands of today, nor for the incredible technology we now have to deploy websites.

This is how Zephyr CMS was born. Listen to this interview to find out more about Zephyr and how simplifying your website can improve your user experience.

Questions I ask Michael Reynolds:

  • How does Elevation fit into your entrepreneurial work?
  • Are there any trends for 2020?
  • What design trends are you seeing on websites?
  • Is WordPress the default?
  • What does a simpler site look like?

What you’ll learn if you give a listen:

  • How creating several businesses created the need for a new simple CMS tool
  • How the trend is moving towards simplicity on websites
  • How to add simplicity, think flatter, take more away and pull people in faster
  • How to simplicity can benefit the user experience

More about Michael Reynolds:

Like this show? Click on over and give us a review on iTunes, please!

 

Less Annoying CRM logo

 

Less Annoying CRM AwardThis episode of the Duct Tape Marketing Podcast is brought to you by Less Annoying CRM.

Less Annoying CRM is a simple contact and lead manager built from the ground up for small businesses. Manage your contacts, leads, notes, calendar, to-do’s and more, all from one simple web app. Less Annoying CRM is founded on three core principles: simplicity, affordability, and outstanding customer service.

Less Annoying CRM has a special offer just for listeners of Duct Tape Marketing Podcast.  All users get an unlimited 60-day free trial to exhaustively test every aspect of the CRM. There is no prepayment or obligation to try it out. https://www.lessannoyingcrm.com/hello/ducttapemarketing

Why reviews are so much more than social proof

Why reviews are so much more than social proof written by John Jantsch read more at Duct Tape Marketing

Online reviews are a crucial part of marketing these days. The presence of lots of great reviews provides a layer of proof that you keep your promises.

But often overlooked in the obsession for 5-star reviews is the actual words used by the reviewers. A 5-star review often implies that this is an ideal customer. They had the right problem, you solved it wonderfully, and they had a great experience.

Then, they voluntarily turned to a 3rd party review site such as Google, Facebook, or Yelp and told the world how great you are – effectively referring your business to anyone who cared to read the review.

You want more of those ideal customers, don’t you?

Here’s the real point – if you want more customers like the ones leaving great reviews you should pay very close attention to how they talk about your business – in particular, the words and phrases that show up repeatedly.

There’s gold in those phrases as it’s essentially your best customers telling you over and over again exactly what it is that you do that solves the real problem they have.

Here’s a real-life example of excerpts from some reviews for a local business to drive this point home.

  • “They came and worked as scheduled and cleaned up nicely after it was done.”
  • “The guys showed up on time and did a wonderful job.”
  • “In the past, we have dealt with people who don’t show up or do a professional job. Everything was cleaned up very well.”

Do you spot a pattern here? It’s not ever clear from these excerpts what service this business provides, but the clues to how they provide it are obvious.

The core message this business should put at the top of the fold on their website is – “We promise to show up when we say we will and clean up everything before we leave.”

It turns out this business is a tree service, but the real problem they solve for their ideal customers is that so few people in the home services industry are organized enough to offer appointment times and often leave a mess behind when they leave.

For this business and so many others that I’ve worked with over the years, reviews are a strategic marketing asset as much as a vehicle for social proof. Mine them for your core message and they will become a tool to help you attract even more ideal clients.

The process of review research is pretty simple.

Turn to your reviews on Google, Facebook, or any industry-specific review sites and start carefully reading your positive reviews. (Negative reviews can tell you a lot as well, but for now, that’s not what we are looking for.)

As you read the reviews start noticing words, phrases, themes, and patterns that are repeated. This is your customer explaining the problems your company solves for them, the things you do that others don’t, these are the words, phrases, and themes you need to start using in your marketing message right now.

Sometimes you’ll discover that your happy customers simply love your people or your approach. That’s great, don’t discount how powerful this can be as a message. In some cases, you’ll uncover a complete and creative core message hidden inside a review.

A few years ago we were working with a subscription-based lawn mowing service that attracted busy professionals as their ideal customers. After culling through their reviews we spotted the following in several reviews – “I just love coming home on mowing day.”

So it seems that the problem this company solved was that they were very professional, did a great job, and could be relied upon to do what was promised, but the ideal customer expressed this as experiencing a moment of joy in an otherwise hectic world. That’s kind of magic.

So they began to promise that – “You’ll love coming home on mowing day” – begging prospects to wonder if that’s true for them with their current service.

Using reviews to develop a core message of difference – one that offers precisely what your ideal customers value is how you turn a simple review into a powerful marketing strategy. But, you can also often find a handful of recurring themes that make great blog posts topics, FAQs,  emails subject lines, and ad copy for your Google Ads.

It’s all about using the words of your ideal customers to attract more of the same.

Now that you have this review thing down let’s expand it a bit. Studying reviews is also amazing for competitive research. Finding themes in both the negative and positive reviews of your toughest competitors can provide a sales advantage or spark an idea or two about some things you could do better based on some of the reviews you read.

Reviews and the words they contain are more than social proof, they’re amazing content and a path to better messaging in your marketing.

How Actionable Insights Can Help You Optimize Your Website

How Actionable Insights Can Help You Optimize Your Website written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nils De Moor

Nils De MoorIn this episode of the Duct Tape Marketing Podcast, I interview Nils De Moor, Co-founder and CTO at Woorank. Nils is an entrepreneur passionate about stuff on the internet out of Brussels, Belgium. He is also a Docker Captain. And describes himself as generally intrigued by advancements in software, cloud infrastructure, and engineering.

Nils is an open-source aficionado. After a brief passage through the academic world where he researched simulation of distributed systems, he decided to try his luck as an entrepreneur and cofounded Woorank as the CTO. By grabbing millions of data points every day, he developed a passion for automating, scaling and distributing services at scale.

Questions I ask Nils De Moor:

  • How does someone become a CTO?
  • What do you think the impact is of business if their pages don’t load quickly?
  • Are there a few culprits that typically slow sites down?
  • What role does hosting play?

What you’ll learn if you give a listen:

  • How companies can lose millions of dollars based on the difference of milliseconds in page speed
  • The customer is Google’s user and how they prioritize user experience
  • What part browsers play in performance

More about Nils De Moor:

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SEMrushThis episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

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