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YouTube’s vast and engaged user base makes it central to firms’ digital marketing effort. With extant studies focusing on viewers’
Continue readingYouTube marketing: how video optimization practices influence video views…
By Dave Chaffey From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals,
Digital Marketing Today A simple measure of the importance of digital marketing is how much money is spent on digital
Digital marketing must support your marketing and business goals, so in my book – Digital Marketing: Strategy, Implementation and Practice – I