HUGE SHOUTOUT!👏To Our Team! $5500 In a Day 💰

HUGE SHOUTOUT!👏To Our Team! $5500 In a Day 💰

Secret To 100% Hands Free Income Delivered Straight To Your Front Door

What Problem Does Your Business Solve For You?

What Problem Does Your Business Solve For You? written by John Jantsch read more at Duct Tape Marketing

Don’t misunderstand the title of this entry – I’m talking about you, the business owner, the start-up entrepreneur, the employee. What Problem Does Your Business Solve For You?

See, at its heart, every business exists to solve problems.

We may choose to communicate the features and benefits of our business and what it sells, but it’s a fact that buyers don’t care what we sell until they understand how doing business with us can solve their problems.

So what does that have to do with you and your problems?

I would like to propose an idea that’s not talked about enough; until you can fully understand the problems your business solves for you and how your business (your job) serves your, life you may struggle to understand how to best build the lasting customer relationships and internal culture you’ll need to grow a thriving business.

Now I know this seems a bit dramatic but ask yourself this question. What problem were you trying to solve when you started your business?

This is a harder question than it appears and this is not the same question as “what’s your purpose in life?”

Let me illustrate.

At first pass, many people would answer the “problem” question with things like, “it puts a roof over my head,” or “it gives me the freedom to make my own choices,” or even things like “it allows me to use my gifts.”

Nothing wrong with any of those answers, but they feel a little more like features and benefits, but nowhere near the truth.

So here’s where it gets tough.

I’ve come to realize that the problem I was trying to solve when I first started my business was low self-esteem.

I certainly didn’t know this at the time, but in many ways, in hindsight at least, it has and continues to color my decisions and daily actions.

See, I never really did that well in the traditional metric of school. I loved learning, had an insatiable curiosity, but “school” didn’t fit how I learned.

I got through high school but never quite finished college. I attended for four years and turned up about 30 hours short of any kind of degree.

I wanted to keep moving, keep pace with my peers, and at the time I was madly in love with a woman who has now tolerated me in marriage for over three decades.

I just took the next step in life, but lacking a degree I never quite felt worthy of or even capable of chasing the traditional career path. So I hid out for a while until I stumbled on the notion of starting my own business.

I had absolutely no idea what I was doing, but I did know I would never have to interview with anyone in order to land the job and that solved a problem for me. Just how long that element lived with me is hard to tell, but I can clearly point the finger at this dynamic in some of the ruts and stalls I’ve experienced in my business over the years.

Now, it’s funny but people often associate starting a business with a large dollop of confidence and self-esteem, but it’s probably one of the greatest misperceptions about entrepreneurs.

Entrepreneurs often use their business as a mask or a stage for some sort of lack.

That’s not really the point I’m trying to make, but hopefully, it helps illustrate the fact that once I realized that the real problem my business solved initially was to help me deal with my own issues, I could start to see a pattern of decisions that were based in feeding that solution rather than in my own personal or professional growth.

This is the kind of thing that leads us to take a client we know is wrong for us. This is what leads us to lower our prices and undermine our value. This is what keeps us doing what we’ve always done, even if it clearly no longer serves. (And by the way, this applies to any employee out there as surely as it does to a business owner.)

So let me ask you again – Why did you start your business, what problem were you really trying to solve? Does solving that problem feed your growth or keep you in a pattern of something akin to treading water?

Ever feel stuck? Then look for the clues to answer this question.

You cannot reframe the problem your business solves for you until you understand it and define it. Once you gain clarity around this idea you can reimagine your relationship with your business. You can take charge of the problem your business needs to solve for you and you can perhaps finally focus on uncovering and solving the problems that can bring your customers and everyone else who has a relationship with your business the greatest value.

You can do less and be more.

You can develop the confidence to say no, to narrow your focus to only those you are meant to serve, to create far greater impact than you ever imagined.

Equality Through Fitness: Healthworks Community Fitness in the News

Healthworks Community Fitness was just featured in U.S. News & World Report!⁣⁣

Healthworks Community Fitness is dedicated to closing the health and fitness gap by providing high-quality fitness opportunities and health education to women and children in underserved Boston neighborhoods. Located in Dorchester, our small but mighty, female-only nonprofit health club has served more than 20,000 women and children, primarily from the Dorchester, Mattapan and Roxbury communities since opening in 2008.⁣⁣

The majority of our Healthworks Community Fitness membership is represented by Black women, and now more than ever, we want to reemphasize our support for the heart and soul of our community. We continue to stand in solidarity with the Black community near and far against systemic racism and injustice. ⁣⁣

Please join us in supporting Healthworks Community Fitness and the wellness journey of all of the members choosing to empower their lives through fitness. Read the article here and donate to our cause via GoFundMe here. We have a goal of raising $8,000 to help Healthworks Community Fitness as it reopens and beyond. Donations are 100% tax deductible.

How to Be Ready for What’s Next

How to Be Ready for What’s Next written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chuck Swoboda

InnovationIn this episode of the Duct Tape Marketing Podcast, I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University.

He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting revolution not just by creating new products, but by focusing on solving old problems in completely new ways. He has seen what it takes to make the impossible, possible. Under his leadership, the company grew from just over $6 million in annual revenue in 1993 to over $1.6 billion as they transformed Cree from a start-up into a global market leader with 6,500 employees worldwide. Cree was recognized as MIT Technology Review’s 50 Smartest Companies for 2014 and as one of Fast Companies World’s 50 Most Innovative Companies in 2015.

Chuck is the author of The Innovator’s Spirt, hosts the Innovators on Tap podcast, and has been a speaker on leading innovation for both corporate clients as well as a number of universities including; Harvard Business School, Marquette University, University of Pennsylvania, Duke University, University of North Carolina, and North Carolina State University.

Questions I ask Chuck Swoboda:

  • What do you mean by innovation should solve a problem?
  • Which route should you take innovation or invention?
  • How do you convince people innovation is a good thing when it means change and they resist naturally?

What you’ll learn if you give a listen:

  • How products that solve problems are marketing and sales success stories
  • The opportunity and challenge innovation creates
  • Why it’s so hard for people to change
  • What types of challenges are going to come from current innovation

More about Chuck Swoboda:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Why Taking a Rest day is Essential for Your Body and Mind

If you are someone who is married to the glow up game and find yourself always pushing yourself with intense workouts everyday, you need to commit to the rest day as well. Studies have shown that there are mental and physical health benefits to the rest period. You might feel sluggish taking a day or even a week off of your workout routine but it is actually very important for your overall wellness. Here are some reasons why that lazy Netflix day will truly pay off for you. 

Give your muscles time to recover.

Think of your body like a machine. If you run a machine 24/7 it will break down and your body is the same way. Your muscles need time to rest in order to stay healthy and avoid injuring yourself. If you push everyday, your body will become overworked and you might end up with a long-term injury.

Relieve your stress.

If you are the type of person who exercises to deal with your stress, join the club, but there is something you are missing. Physical exercise puts stress on your body and causes your brain to produce Cortisol. Cortisol is your body’s stress hormone and too much Cortisol is harmful. Although working out is a great way to relieve stress you must be conscious of the stress that it is putting on your mind and body. Taking a break could reset your Cortisol levels and get you back to where you need to be.

Avoid over-training syndrome.

Over-training syndrome or (OTS) is what happens when your body is overworked and under rested. Some symptoms of OTS include, fatigue, aches, shorter range of motion, constant soreness, loss of appetite, anemia and more. Taking time to snuggle on the couch with your pet and watch movies instead of hitting the gym, could save you from all of that discomfort.

Increase your willpower.

If you have been finding yourself going through the motions of your workout routine without much enthusiasm, you probably need a willpower reset. A reset to your willpower will allow you to come back to the gym with sharp focus and willingness to push yourself harder because you allowed your mind to take a break from motivating your muscles.

Help your sleep patterns.

During deep sleep cycles, blood flow to your muscles increases. Your muscles need this time to grow and repair themselves. If you are not getting enough sleep because you can not wind down due to overworking your body, your muscles are not getting what they need. Your mind also needs deep sleep so that your brain can process and store information.

Hitting the reset button on your body and mind is crucial. You never have to feel bad for taking a few days off of your routine as long as you are listening to your body and allowing yourself to recharge. Once your rest period is over, you will return to the grind with more energy, and a healthy and happy body. 

Resources:

Photo by Lisa Fotios from Pexels

https://www.acefitness.org/education-and-resources/lifestyle/blog/7176/8-reasons-to-take-a-rest-day/

https://www.wellandgood.com/taking-a-break-from-working-out/

https://veloforte.cc/blogs/fuel-better/6-reasons-why-rest-days-are-important

 

The post Why Taking a Rest day is Essential for Your Body and Mind appeared first on Mountainside Fitness.

The Agency Growth Secrets Behind Design Pickle

The Agency Growth Secrets Behind Design Pickle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Russ PErry

Design PickleIn this episode of the Duct Tape Marketing Podcast, I interview Russ Perry, CEO of Design Pickle. Russ Perry has been involved in branding and marketing strategy for over the last decade. He has worked to shift the status-quo with brands such as Apple, Morgan Stanley, Pebble Tec, LG, Botanicare and the Harlem Globetrotters.

In 2015 he launched Design Pickle – the world’s largest flat-rate graphic design platform. Design Pickle has helped over thousands of clients use the Graphic Design Cloud – a unique combination of graphic design service backed with technology and automation. Russ Perry founder Design Pickle from the idea that everybody needs access to seamless, reliable, and professional graphic design on a consistent basis.

Questions I ask Brad Perry:

  • What’s new at Design Pickle?
  • What’s been the secret to your growth?
  • Why is expanding into other areas not tripping you up?
  • Do you have to do some convincing that design pays for itself?
  • How to add value with process?

What you’ll learn if you give a listen:

  • What type of advantage a content calendar can play
  • How top leadership can improve growth
  • What values have worked for growth
  • How to launch new processes successfully

More about Brad Perry:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Integrating Creativity in Business

Integrating Creativity in Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sarah Avenir

Gather the PeopleIn this episode of the Duct Tape Marketing Podcast, I interview Sarah Avenir, writer, researcher, and partner and CEO at &yet, a design and software consultancy that’s kind of hard to describe. Sarah wrote Gather the People based on a decade of research and personal experience as she’s tried to figure out how we can get people to care about our work without compromising who we are.

Sarah loves sharing and learning to figure out strategies that work for her clients and their teams. Sarah has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine. Sarah speaks and gives workshops at conferences and for organizations like CreativeLive and the University of Pennsylvania.

Questions I ask Sarah Avenir:

  • If you want to keep making something you love does someone have to buy it?
  • Is there a lack of wanting to sell in creative people?
  • What is &yet?
  • What does it mean when you say the shadow side of strength?

What you’ll learn if you give a listen:

  • The challenges for creativity in business
  • How to integrate different parts of yourself
  • A framework for teams
  • Why looking at your weaknesses makes you stronger
  • How to believe in the ability to change how things are right now

More about Sarah Avenir:

Like this show? Click on over and give us a review on iTunes, please!

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

Weekend Favs July 18

Weekend Favs July 18 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Pabbly Connect – Automate all your integrations and tasks
  • Morning Brew – Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
  • Slack Connect – Organizations can now work securely with multiple partners and vendors in Slack, driving stronger relationships and faster results

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Understanding Yoga as a Practice

Yoga is a practice.

The history extends back 5,000 years to ancient Indian philosophy! I joined Mountainside as a member in 2014 and I was curious to try new group fitness classes that I hadn’t tried before. Classes like Power, Flow, or Yin became a part of my daily schedule. Then one day in class I had an “ah-ha!” moment… The yoga instructor began to adjust my posture in warrior one, moving my hips forward. She adjusted my heel to heel alignment, parallel from left foot to the right foot. Everything was new and RAW. I was overwhelmed and I squealed, “I’VE NEVER DONE THIS BEFORE!” The understanding instructor gently adjusted my stance and said that’s okay, “Yoga is a practice”. Her next cue to the class was, “breathe in and breathe out” That is when it sank in. Yoga. Is. A. Practice.

I was in awe of the new Sanskrit words, a foreign language I knew nothing about, and moving my body into shapes I had never felt before. My bubble in that moment had burst, but afterward I gained a wonderful awareness and insight into my own yoga journey: each time I would walk into a class and move onto my mat I would get to practice. Every yoga class was an opportunity to incorporate new yoga poses into my own practice. I would learn to consciously breathe. I would learn graceful terminology that sounded like a love language. I would continue to build my personal mind/body strength and deepen my connection to my yoga practice.

I was anxious to absorb as much knowledge as possible and would take hours and hours of yoga classes with incredibly inspiring and talented instructors who effortlessly shared their knowledge of yoga. My love for fitness and yoga became infinite and boundless. I quickly became interested in Yoga Teacher Training (YTT) when it came to my attention that Mountainside Fitness would be offering a YTT! After 200 hours, I became a certified Yoga Instructor. 

I have created a SHORT list of wonderful benefits that I have picked up in my practice that I’m delighted to share with you as a start to understanding the practice of yoga:

  1. Only 1/8 of the practice of yoga includes the Physical Practice

    There are a total of eight philosophical ideas related to yoga that are to be practiced irrespective of time, location, and circumstance. The physical practice of yoga is referred to in Sanskrit as “Asana”. A few benefits of practicing different yoga Asana’s are increasing muscular strength, working on flexibility, and finding a conscious connection of the mind and body.

  2. Pranayama is the art of conscious breathing

    Oxygen is energy for all of our vital organs. By consciously choosing to breathe you invite several benefits into your life. Breathing can reduce high blood pressure, improve sleep quality, relieve stress, and teaches us that if we can be in control of our own breath, we are ultimately in charge of our own lives!  Breathing allows us to experience mindfulness in a new way and can help improve focus, self-awareness, and can calm the nervous system.

  3. Dhyana is the sanskirt word for Meditation

    Meditation are our thoughts. For example if I am focusing on the 12,000,000 events/tasks I will perform throughout my day, I am essentially meditating on that. Yoga allows us to bring meditation into our practice by setting an intention. As you set an intention or chose a meaningful word to meditate on your brain creates new neural pathways based on your set intention. In yoga you learn how to focus your energy on what you choose to meditate on. Meditating helps reduce stress, control anxiety, lengthens attention span, may reduce age- related memory loss, and can help change the quality of your life.

The benefits of tapping into your own personal yoga practice are endless. In my case it has become an endless love story and journey. I highly encourage you to hop into any yoga class at Mountainside and choose to simply show up and start. Remember that with any journey or choice you make in life there is a learning curve and lots of room for opportunity to learn, yoga is no exception. When members ask me which is the “easiest” yoga class to try, I get a twinkle in my eye as I think back to the time when I was a new yogini. With stars in my eyes I say “yoga is a practice”.

 

Dani Byrd

Dani Byrd fell in love with Group Fitness when she was a new member in 2014. She teaches a number of formats and is certified through PiYo Live!, 200 HR YTT, Barre ABOVE, Beatboss, Zumba B1, H.E.A.T. (In-house training), Muscle, HIIT, Tabata (In-house training). Dani’s passion is to connect with others on their fitness journey! Click here to view Dani’s teaching schedule.

The post Understanding Yoga as a Practice appeared first on Mountainside Fitness.

Why Direct Marketing Is More Effective Than Ever

Why Direct Marketing Is More Effective Than Ever written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Kurtz

direct marketingIn this episode of the Duct Tape Marketing Podcast, I interview Brian Kurtz, Founder and CEO of Titians Marketing. Brian is a true fan of direct marketing.

Starting in the list business gave him a solid foundation in learning about audiences, demographics and database marketing; then, working in all media helping Boardroom as Executive VP sell millions of newsletter subscriptions and consumer books put all of that list training to good use.

For nearly 40 years Brian has followed a specific set of direct marketing principles that helped him build the iconic publishing company to $150 million at its height; and those same principles are currently helping him apply all he has learned and done to everything that is state-of-the-art in marketing today.

Questions I ask Brian Kurtz:

  • What did marketing look like before the internet?
  • What’s the oddest thing you ever sold?
  • How are you seeing marketers using direct mail to expand their business?
  • Is 2020 a window where direct mail is more important even as a communication form?

What you’ll learn if you give a listen:

  • What you can learn from direct marketing before the internet
  • The best way to communicate with leads
  • What a physical product can add in terms of perceived value

More about Brian Kurtz:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Unleash Your Potential

Unleash Your Potential written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Molly Fletcher

motivational speaker In this episode of the Duct Tape Marketing Podcast, I interview Molly Fletcher. Molly is a trailblazer in every sense of the word– a rare talent of business wisdom, relationship brilliance and unwavering optimism. A popular keynote speaker, she shares the unconventional techniques that helped her thrive as one of the first female sports agents in the high stakes, big ego world of professional sports and now as a successful entrepreneur.

As president of client representation for sports and entertainment agency CSE, Molly spent two decades as one of the world’s only female sports agents. She was hailed as the “female Jerry Maguire” by CNN as she recruited and represented hundreds of sport’s biggest names, including Hall of Fame pitcher John Smoltz, PGA TOUR golfer Matt Kuchar, broadcaster Erin Andrews, and basketball championship coaches Tom Izzo and Doc Rivers.

As she successfully negotiated over $500 million in contracts and built lasting relationships, she also observed and adopted the traits of those at the top of their game. Molly shares her proven approach to negotiating in her company’s Game Changer Negotiation Training workshops, teaching people how to close more deals faster, while strengthening the relationship.

Molly has been featured in ESPN, Fast Company, Forbes and Sports Illustrated. A sought after motivational speaker, she delivers game-changing messages to top companies, trade associations, and teams worldwide.

Molly is the author of four books: Fearless At Work; A Winner’s Guide to Negotiating; The Business of Being the Best; and The 5 Best Tools to Find Your Dream Career.

Questions I ask Molly Fletcher:

  • Do you ever long for the sports agent days?
  • Was there at some point where you said I have to do something different?
  • What aspect of your previous career did you bring to your new one?
  • How do you balance doing what has to be done even though you don’t like doing it?
  • How is 2020 affecting the working world’s energy?

What you’ll learn if you give a listen:

  • How to leverage platforms in different ways
  • How important a clear purpose is and how it can benefit you during challenging times
  • How to shift the focus to energy on projects and not time
  • How to lean in and not be drained by distractions

More about Molly Fletcher:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

How to Put Your Website At the Center of All Your Marketing

How to Put Your Website At the Center of All Your Marketing written by John Jantsch read more at Duct Tape Marketing

Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website.

But that’s just it, there are a lot of other online channels to consider, from various social media to paid and organic search to local listings. With all these other marketing channels in the mix, it’s best to plan everything around your website and to work out from there. Here are the steps to getting that done.

1. Publish a Website That Works

First thing’s first, you need to create an effective website! I’ve talked before about our Model for Marketing Maturity; it’s all about making sure that the basic marketing elements are in place before moving onto the more advanced elements. You have to crawl before you can walk and run! As you can see, a marketing website is at the very top of the list for our initial build phase. If you don’t have a great marketing website in place, now’s the time to fix that.

Build, Grow, Ignite marketing maturity index

That means creating a website with a modern promise and trust elements. It should be mobile-friendly with a smart, simple design that’s easy to navigate. It should have a strong SEO strategy, complete with metadata, keyword research, and off-page elements.

Each page should have a call to action aimed at driving conversions. Plus, you’ll want to share content in a variety of forms—blog posts, videos, and podcasts—that is valuable for your audience and helps establish you as the go-to resource for any information in your area of expertise.

Once those basic elements of a great website are in place, you can begin to turn your focus outward to integrating the other online marketing channels into your plan.

2. Create Organic Social Media

We include social media in the foundational build stage of the Marketing Maturity Index as well, and that’s because social media has become an essential part of most people’s daily online experience. Sites like Facebook tout billions of daily users, and so it’s critical that you have a presence on these major social sites.

In establishing profiles on these sites, you want to make sure that your messaging and design are aligned with what’s happening on your website. Logos, color schemes, and the voice and tone adopted in copywriting should sync up with what visitors will find if they end up on your website. A disconnect in look and feel between social assets and your website can put prospects off and erode trust in your brand.

Once you’ve established the basic profile (which includes your website URL, of course!), you can begin to leverage the power of social media to actively drive visitors to your website. Sharing content that’s housed on your website is one of the easiest ways to do so. Whenever you create a blog post, explainer video, webinar, or podcast episode, share this content on social media. The content should be accompanied by a little blurb, letting followers know what it’s all about, and a link that directs them to the content on your website.

3. Build Out Email Marketing

Email marketing is an essential component of a complete marketing system, but it can sometimes feel disjointed and separate from your website. Because you’re communicating directly with your audience via email, what’s a website got to do with it?

There should be a symbiotic relationship between your email list and your website. A great website includes lead capture forms, so that interested visitors can sign up for your mailing list, and you can in turn gather valuable information about who they are.

Plus, the content in emails sent out to your list should include links back to your website. Perhaps you send a monthly newsletter, which can link to relevant blog content on your site. Maybe you send emails about new products that are about to launch, and the link in the email sends readers to a page on your site with exclusive insider information about the soon-to-be-publicly-announced product.

4. Add Paid Social and Search

Once you’ve established an organic presence on social media, you can begin to broaden your marketing horizons into paid social and paid search. With paid social and search efforts, you can create ads that are targeted at specific groups. This can mean people living in a certain geographic area, people who are already customers, or people with a demographic profile similar to the customers you already have.

After segmenting your audience and creating ad copy that speaks to each subset of the population, the final step in establishing a successful ad campaign is to have a landing page on the website that’s designed specifically for each ad.

A landing page that’s tailored to the messaging in the ad can help to boost conversion rates in paid social and search advertising. Rather than sending visitors to a generic page on your website, they’re greeted with the information that’s specific to the ad campaign that caught their attention in the first place. This means it’ll be easier for them to find the information they want and then take action.

5. Integrate Offline and Online Tactics

While online marketing is essential for modern business, it’s important not to neglect offline tactics as well. Particularly for local businesses, there’s often value in advertising in more traditional channels, like local print ads in the city’s newspaper or a direct mail campaign for neighbors.

Even though these tactics are happening offline, it’s possible to still drive traffic from offline marketing efforts to your website. Creating UTM codes is an effective way to track where traffic is coming from. In fact, if you create separate codes for each offline tactic, you can measure the results of each print ad, direct mailer, or radio spot you run.

An effective website should be the heart of any business’s marketing efforts. Whether online or offline, all marketing roads should lead back to that site. This gives you the power to better understand your audience, control your messaging, and drive conversions along each stage of the customer journey. But a great website can’t exist in a vacuum; it does need all of the other marketing efforts around it to be its most effective self.

If you liked this post, check out our Small Business Guide to Website Design.

How to Use Feedback to Succeed

How to Use Feedback to Succeed written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steven Herz

Steven HerzIn this episode of the Duct Tape Marketing Podcast, I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals. Prior to joining TMG, Steven was the President and Founding Partner of IF Management, an industry leader whose broadcasting division became one of the largest in the space, representing over 200 television and radio personalities. The agency represents some of the biggest names in sports and news media, including NBC Sports Mike Tirico, ESPN’s Scott Van Pelt and Dan Shulman, and CNN Chief International Correspondent Clarissa Ward.

Steven’s book Don’t Take YES for an Answer, is a self-empowerment guide to achieving your fullest professional and personal potential. Don’t Take YES for an Answer explains why excessive positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.

Questions I ask Steven Herz:

  • Why are you suggesting don’t take yes?
  • Do people want to hear negative feedback?
  • What is missing, why aren’t we giving feedback?
  • How do you filter the feedback that is qualified?
  • How does authority play a role in not taking yes for an answer?

What you’ll learn if you give a listen:

  • Why no one knows they are failing
  • How the bumper sticker no judgment became the norm
  • What type of feedback you should be looking for and who you should be listening to
  • How vulnerability can benefit you in your success

More about Steven Herz:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Why Startup Communities are Essential

Why Startup Communities are Essential written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brad Feld

The Startup Community WayIn this episode of the Duct Tape Marketing Podcast, I interview Brad Feld, c0-author of a new book The Startup Community Way: Evolving an Entrepreneurial Ecosystem.

Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry Group, he co-founded Mobius Venture Capital and, prior to that, founded Intensity Ventures. Brad is also a co-founder of Techstars.

Brad is a writer and speaker on the topics of venture capital investing and entrepreneurship. He’s written a number of books as part of the Startup Revolution series and writes the blogs Feld Thoughts and Venture Deals.

Questions I ask Brad Feld:

  • Have we evolved in the last few years in regards to startups?
  • What makes a startup community?
  • Can you copy successful startup communities?
  • What part does distributed work play in creating startup communities?

What you’ll learn if you give a listen:

  • What makes a startup community
  • Why every city with over 100,000 people needs a startup community
  • Why it’s so hard to predict where we are going in 2020
  • If geography still plays a role in terms of creating community

More about Brad Feld:

Like this show? Click on over and give us a review on iTunes, please!

 

Zephyr logoThis episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.

Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.

Health and Fitness Podcasts You’ll Love

Are you bored of your playlists? Do you need a little motivation? Could you benefit from podcasts that will educate you on fitness, nutrition and lifestyle? Here is a list of four health related podcasts and our favorite episodes from each one. 

 

Mindpump: Raw Fitness Truth 

This engaging podcast is hosted and created by four athletes who have been in the fitness industry for over 40 years combined. Sal Di Stefano, Adam Schafer, Justin Andrews, and Doug Egg want to get YOU excited about changing your body. Through their light hearted banter these three experts provide excellent information about how to build muscle, improve your form and much more. 

Our favorite episode: #1315: “The 8 Best Exercises You Are Not Doing”

 

 

 

Nutrition Diva

Are you a huge foodie? We got you!  Monica Reinagel, is a licensed nutritionist and culinary school grad with an MS in human nutrition. In these short and sweet 10 minute long episodes she goes over a range of topics from vitamin intake to the science behind diets and mindful eating. Monica gets right to the point and prioritizes always having fact based opinions on food and how to live healthy everyday. 

Our favorite episode:  #564 “How Nutrition Affects Immune Function” 

 

TEDTalks Health

Who doesn’t love a good TedTalk right? This enlightening podcast is a collection of the very best that TedTalk has to offer in regard to health. This podcast features distinguished intellectuals discussing a range of topics. Episodes vary in length from 10 to 50 minutes, which means you can listen to this podcast no matter how much free time you have on your plate. If you are looking to learn about medical breakthroughs, the effects exercise has on your brain, this is your podcast! 

Our favorite episode: “Sleep Is Your Superpower” 

 

Marathon Training Academy

Angie and Trevor Spencer started Marathon Training Academy to help get you to that 26.2 mile mark. Whether you are training for a marathon or just want to learn more about running, you will love this podcast. Through these hour long episodes full of interviews from various health industry professionals and tips from Angie Spencer, a registered nurse, you will gain knowledge about running, marathons, and your health in general. 

Our favorite episode: “How to Stay Motivated When Your Race is Cancelled” 

 

The post Health and Fitness Podcasts You’ll Love appeared first on Mountainside Fitness.

How to Master Self-Promotion

How to Master Self-Promotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Meredith Fineman

Meredith FinemanIn this episode of the Duct Tape Marketing Podcast, I interview Meredith Fineman, entrepreneur, writer, author, speaker, podcast host, and women’s advocate. She is the author of Brag Better, which was released on June 16, 2020.

Meredith is the founder and CEO of FinePoint, a communication and professional development company that focuses on visibility and voice. One of the core tenets of the company is to teach women to brag and self-promote, and to write a vocabulary to talk positively about professional accomplishment. She also speaks and trains at universities, brands, and corporations.

Meredith is a freelance writer of 15 years, from Harvard Business Review, Inc, Forbes, and Entrepreneur, to Marie Claire, Elle, Shondaland, and more.

Questions I ask Meredith Fineman:

  • I know we’ve heard a lot of people say ‘I thought bragging was supposed to be bad’, now we can do it?
  • Is there a difference between positive and negative bragging?
  • How do you find a qualified person?
  • Why is bragging harder for women?

What you’ll learn if you give a listen:

  • How bragging can be positive
  • How society is rewarding unqualified people
  • The difference of the narrative taught to women vs men
  • How to brag with and for others
  • Easy quick wins for bragging better

More about Meredith Fineman:

Like this show? Click on over and give us a review on iTunes, please!

 

WordStreamThis episode of the Duct Tape Marketing Podcast is brought to you by WordStream, online advertising made easy. It is so easy to waste time and money on online advertising. That is why you need tools like WordStream in your corner. Check out WordStream.com today.

Our Reopening in the News

With Phase 3 in Massachusetts beginning this week, our clubs have been all over the news with us able to share our reopening plans and Top Standards for Safety. To learn more about our reopenings, disinfecting methods and our commitment to keeping our clubs a safe and healthy environment for our members and staff, please take a look at the coverage below.

BROOKLINE, MA. – JULY 6: Keeping their distance, sisters, Michelle and Melissa Hoerber take an exercise class together at Healthworks Coolidge Corner on July 6, 2020 in Brookline, Massachusetts. (Staff Photo By Matt Stone/ MediaNews Group/Boston Herald)

 

Update on Gov. Ducey’s Order 6/29

To: All MSF Members

I am sorry to announce that we have lost our bid for a temporary restraining order against the State of AZ.  As I stated previously, we would comply with the Judge’s orders if we were denied.  With that said, we will be closing down all the clubs today at 2pm with the intention to re-open July 27th per Gov. Ducey’s original mandate. As we announced last week, we were not billing any member for July and all memberships will be “paused” until we re-open.

I can not say THANK YOU enough for the incredible support we have received from all MSF members  – we are truly humbled and appreciative!!

Be Safe, exercise if you can and we look forward to seeing each of you back in the clubs July 27th!

Sincerely,

Tom Hatten

Founder & CEO


Update to all MSF members – The court’s ruling on our Temporary Restraining Order is expected on July 7th.  We want to thank the MSF members, as well the entire AZ Community for the incredible support!

 

Sincerely,

Tom Hatten

Founder & CEO

The post Update on Gov. Ducey’s Order 6/29 appeared first on Mountainside Fitness.

Weekend Favs July 4

Weekend Favs July 4 written by Jocelyn Stillwell read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Clicks in Context: Audit your Google Ads to make sure there are no red flags that are causing them to pour away cash for zero return. This report immediately gives you PRACTICAL detail you can action and improve performance right away.
  • Plooto: Focus on strategy by simplifying your financial processes; pay, get paid, and manage your finance operations from a single online tool.
  • Canva: User-friendly drag and drop tool to design presentations, social media graphics, and more with thousands of beautiful layouts; design anything and publish anywhere.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Google Analytics for Small Businesses

Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important. This allows you to focus, to spend less money, and to invest in what really works.

Google Analytics I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this.

Listen and learn:

  • Why should you care about Google Analytics?
  • How do I set it up?
  • What goals to have when setting up Google Analytics

 

Google Analytics

Like this show? Click on over and give us a review on iTunes, please!

Site domains

This episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Is Entrepreneurship in Your DNA?

Is Entrepreneurship in Your DNA? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sydni Craig-Hart

Sydni Craig HartIn this episode of the Duct Tape Marketing Podcast, I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy.

Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women business entrepreneurs and minority business entrepreneurs. They work with brands in retail, technology, financial services, wireless and with associations.

Since their start in 2006 they have worked with small businesses and organizations in 79 different industries, build an engaged community of 30,100+ diverse-owned small businesses, delivered 437 classes, workshops, webinars, taught 9,800+ small businesses and entrepreneurs at our live events, and researched and created over 10,000 pieces of original content.

Questions I ask Sydni Craig-Hart:

  • What do you enjoy most about what you do?
  • What are some of the biggest challenges your clients are struggling with right now from a marketing standpoint?
  • What are you telling people when they come to you and ask “what should I be doing”?

What you’ll learn if you give a listen:

  • What it means for Sydni to be a 4th generation Entrepreneur
  • How to work with your husband as a business partner
  • Sydni’s reading Built to Sell and found the lessons in it are what you should be doing right now

More about Sydni Craig-Hart:

Like this show? Click on over and give us a review on iTunes, please!

numa logoThis episode of the Duct Tape Marketing Podcast is brought to you by numa. Try a new kind of answering service you will love. Their business customers say it’s like adding another staff member. You can give every customer a fast, personalized response for one low monthly rate — no hidden fees or contracts. Try for free with no billing info required.

Weekend Favs June 27

Weekend Favs June 27 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Vimify For Coaches: The best platform to start coaching online; Give maximum results, change more lives, scale your business.
  • ContentStudio: offers a content discovery tool that makes content curation blogs and social media effortless for business in any niche or market.
  • Knocker: first lead generator specifically built for digital professionals who want to find new clients faster, with less resources.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Addressing the Myths of Group Fitness

Over a decade ago, I walked into my first group fitness class at the Arizona State University fitness center. I had no experience working out in a gym. The only exercise I had previously done was P.E. in grade school. When I began my fitness journey, I was working towards a bachelor’s degree in nutrition.I knew that nutrition and fitness went hand in hand, so here my journey began. 

Upon taking my first class, I found myself in a room full of strangers with no idea what to expect. The instructor entered the room exuding energy and excitement and before I knew it, I was ready to jump into the workout knowing it may be extra challenging for an inexperienced individual such as myself.

Everyone in the room was welcoming, encouraging and offered no judgement towards my inexperience when clearly they had done this before. The music started, the instructor got moving and without hesitation we all followed. Soon I was soaked in sweat, guzzling water and wondering how the class was already over?! I was HOOKED. 

After my first class, I tried every group fitness format available: Zumba, Yoga, Pilates, Cardio based classes and Strength based classes until I found what I really enjoyed. Each class I took I thought to myself how incredible it must be to be the person at the front of the room, motivating and guiding all these people through their workouts. I never, in a million years, would have thought that someday, that person would be me.

After taking a brief hiatus from my fitness journey, I was able to rekindle my love of group fitness when I signed up for a membership with Mountainside Fitness. I began taking classes and once again had the feeling that becoming a group fitness instructor would be a dream come true. With the encouragement and support of friends, family and Mountainside Instructors, I took the steps to become a Certified Group Fitness Instructor. There isn’t a day that goes by that I question my decision to teach group fitness as a full time job. I wake up each morning feeling blessed and set out to encourage, motivate, educate, uplift and guide others through their workouts. Group fitness is more than going to the gym to workout, it’s a community of like minded people, each in a different stage in their fitness journey, coming together to share the love for the fun challenge that comes with high energy classes.

Now, let’s take an opportunity to discuss the benefits of group fitness and address some of the most common myths related to it. 

Group Fitness Myths:

1.Group fitness classes will be too hard for me. 

You do not need to “get in better shape” before attending a class. Modifications exist for every exercise in a class. Group fitness instructors are ready, willing  and able to offer modifications to accommodate all fitness levels.

2. Group fitness classes are too easy.

The class will not be “too easy” for you. See above.

3. I feel awkward going into a group fitness class.

You will be welcomed into the class, don’t be nervous about stepping into something unfamiliar. I say it every day, get outside your comfort zone!

4. Group fitness classes are all CARDIO.

Not all group fitness classes are cardio classes. Mountainside has strength focused group fitness classes as well as mixed strength and cardio such as Muscle, AMPD and HEAT that are designed to help build muscle. Each class has a specific format that is designed to help you reach YOUR goals. 

5. I am not prepared for group fitness classes.

With group fitness, you get to go to the gym, workout with your fit family and not have to worry about planning a workout or creating the perfect playlist. It is already done for you. All you need is water!

6. I won’t learn anything I don’t already know in a group fitness class.

You will learn a lot about yourself AND you will learn new exercises and what you need to implement into your current routine.

7. I can’t cross-train muscles or get a full body workout in a group fitness class.

Sometimes taking a class is exactly what you need to throw in some cross training, get new ideas, get an increased challenge, mix things up and have some fun! AND unless otherwise stated, most classes focus on a full body workout!

 

If you have any hesitations about Group Fitness, find an instructor and ask them about the variety of classes Mountainside has to offer. If you’re a group fitness regular, I hope that you continue to enjoy the many benefits of taking classes. If you have not yet taken a class or found the right one for you, check the schedule, read the class descriptions and try something new! You may find yourself entering a whole new world in your fitness journey and igniting a new and unexpected passion. 

 

Lisa Jordan

Certified Group Fitness Instructor to teach Barre, Roll and Release, Tone and Roll, Muscle, HIIT, HEAT AMPD, Tabata, Glutes Cardio Core, and Peak Performance Zone.

The post Addressing the Myths of Group Fitness appeared first on Mountainside Fitness.