5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer


A diamond aside a laptop image.

How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety?

Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endure — so why not strive to make them truly memorable?

Also like diamonds, B2B marketing is a multifaceted endeavor.

Let’s explore five enduring tactics that can help you achieve B2B content marketing clarity and create your own digital marketing diamonds.

1 — Achieve Content Marketing Clarity

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Bring diamond-like clarity to your B2B content marketing by identifying and focusing on the heart of your effort’s primary goal.

While it can be tempting to digress into periphery elements of the topic at hand, honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance.

Part of providing content marketing clarity is knowing what your audience is hoping to learn from what you’ve got on tap, and this type of knowledge can come from a number of places.

One of the best sources for finding the root topics that your audience is seeking information about are the tools and services that show the questions people are asking online.

Some of the question research tools that B2B marketers can benefit from include:

  • Answer the Public
  • StoryBase
  • SEMrush’s Topic Research Competitive Research Tool
  • Ahrefs
  • Google Search Console
  • KeywordTool.io
  • BuzzSumo’s Question Analyzer

Other often-untapped resources for finding out what your audience is looking for include:

  • Asking Directly with Polls, Surveys, Focus Groups & Questionnaires
  • Tapping Into Search Intent From Voice Search & Chatbots
  • Online Form Queries, Server Log Files, & E-mail Questions

You can learn more about each of these tools and tactics in my “10 Smart Question Research Tools for B2B Marketers,” and also dig in to other relevant questions in the following helpful articles:

Clarity in B2B content marketing can help deliver a diamond rating to your efforts, so take the time to research and fully understand what you’re trying to achieve with any written, visual, or audio marketing efforts.

“Honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance.” — Lane R. Ellis @lanerellis Click To Tweet

2 — Get a Cut Above With a Marathon of Commitment

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In today’s B2B marketing world it takes more than a little commitment to get a cut above when it comes to crafting the best digital diamonds of content.

B2B marketing’s lengthier sales cycles mean you’ll need dedication and commitment to achieve the type of long-term success that powers businesses outside of the B2C realm.

You don’t necessarily need to be Batman or Robin to craft compelling and memorable B2B content, however you will need commitment.

B2B marketing is more akin to a marathon than a sprint, and I’ve explored the similarities between marathon running and marketing in “26.2 B2B Marathon Marketing Lessons,” along with the importance of proper pacing when you’re in it for the long marketing haul, in “5 Payoffs B2B Marketers Win From Precision Pacing.”

“B2B marketing’s lengthier sales cycles mean you’ll need dedication and commitment to achieve the type of long-term success that powers businesses outside of the B2C realm.” — Lane R. Ellis @lanerellis Click To Tweet

3 — Finding Hidden Gems Can Sometimes Be Key

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Not all that glitters is gold, yet what’s hidden out of sight just below the surface are often gems that can digitally bejewel your B2B marketing content, if you know where and when to look.

Although no handy treasure maps are on offer, B2B marketers can use a number of tactics to unearth the hidden gems that will set your content apart.

Doing your own research and investigation can often be the best way to go beyond what everybody else is doing, allowing you to go far beyond the same few tactics and techniques that are often repeated in perpetuity in all-too-similar how-to guides and lists.

Creating original B2B research that’s both credible and impactful is the focus of our CEO Lee Odden‘s insightful “How to Optimize Original B2B Research Content For Credibility and Impact.”

“Brands that co-create experiential content with relevant experts and influencers can build industry confidence, grow brand trust, create a more effective digital customer experience and drive business growth.” — Lee Odden @LeeOdden Click To Tweet

4 — Making The Hardest Substance Into a Softer Journey

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Diamonds are famously and unyieldingly inflexible, but that doesn’t mean that the marketing journey you offer your audience can’t be a pleasant one.

Some B2B industries may have notoriously friction-riddled obstacles, and smart marketers will turn these challenges into opportunities.

By helping audiences smoothly navigate around troublesome hot-spots, the best B2B content marketing offers the kind of smooth sailing that competitors can’t easily match.

Easing the B2B customer journey is key in 2021 and will most likely become even more critical in 2022, as increasing competition and an influx of more B2C-like tactics mean you’ll need to serve up diamonds and not just more disposable digital dust.

These resources offer fresh takes on the B2B audience journey and using storytelling to smooth the way:

“Brands want to transact with people who are showing high levels of empathy.” — Miri Rodriguez @MiriRod #B2BMX Click To Tweet

5 — Keep a Watch Out For Imposters In The Search For Authenticity

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If it appears too good to be true, it’s wise to be wary and take extra measures to make sure the information and answers you’re providing are genuinely helpful and contain the latest accurate information.

Authenticity in B2B marketing is a subject close to our heart at TopRank Marketing, and as such we’ve developed several approaches marketers can take to achieving the most genuine and human connections.

A selection of some of our recent efforts highlighting the importance of authenticity in B2B marketing include:

“Part of the benefit of working with influencers is that they have a different lens on what’s happening in the world and what’s happening with your company.” — Paul Dobson @svengelsk Click To Tweet

Digital Marketing Diamonds Last Forever & A Day

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We hope that these five tips for achieving B2B content marketing clarity by getting a cut above with commitment, finding hidden gems, making a softer audience journey, and keeping watch for imposters, will help as you create your own digital marketing diamonds.

Creating award-winning digital experiences and storytelling takes significant time, resources, and effort, which is why many of the world’s top B2B brands choose to partner with a leading B2B marketing agency. Contact us today and learn why for more than 20 years brands from LinkedIn and 3M to Dell and Adobe have chosen to work with TopRank Marketing.





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Digital Marketing – A Fantastic Way To Boost Real Estate Sales

The real estate industry in India has found out a new and effective way of marketing that is known as Real estate marketing. Today our country has more than 200 million users online and it consists of people of high net worth, lower middle class and middle class people. Real estate companies in India are paying about 25% of their marketing expenditure on digital marketing. Today each and every customer does an extensive online research before purchasing any product.

There are various ways to boost online sales with the help of digital marketing.

• Blogs are the Most Effective Way

Where any high-valued product is involved, in-depth details of the product help the customer to take better and informed decisions. Therefore, it becomes important to develop blogs on your products and FAQ’s related to the sector. Try to conduct a survey within your present customer base. Jump into the deeper questions and mention answers for all of them on your blogs. Search for the trending topics like in the past few of the banks reduced the interest rates on home loans. Such type of news should be always be presented in an effective manner.

• Develop Your Strategy and Campaign from Conversion Perspective

It is very important to do all the promotional activities from conversion perspective. There is no meaning of any campaign if it doesn’t have any call to action. You have to tell your audience, what they are supposed to do after watching any video or campaign. Hence the phrases like “call to”, “visit here”, should definitely be used. Be creative in the campaigns, but tactfully keep the customer engaged and induce him or her to contact you. Do not compromise on the creativity because it is the key to any marketing strategy.

• Engage Your Customers Wherever Possible – Email, Blog, Social Media, Forums etc.

You can track customers over internet through emails, social media platforms like Facebook, Twitter, etc. and you can create blogs, forums and groups. You have to just join all these and you would find more and more people searching for you. Engagement is the quickest and the most effective tool to find an audience and this is done by various methods like blogs, info-graphics, videos and you should start any campaign, keeping in mind the end result of the same like sales, loyalty and identity. These engagement techniques are effective and if done at the right time, would take your business to new heights.

• Second Screen Marketing for Real Estate

India is witnessing a new wave in technology and smartphones are the first ones. Today, more than 90% of the youth have smartphones and so it becomes essential for real estate companies to implement second screen marketing strategy and should have mobile responsive sites. It should make groups like Whats App etc. and social media platforms like Instagram, vines. Real Estate Developers target both desktop and mobile customers and in a very short span of time, the results would be in front of you.



Source by Abhijeet Mhatre

The Best Affiliate Marketing Tools That Would Help You in Affiliate Marketing to Boost Your Sales

A Sales Funnel is kinda like cloning your top sales person and letting them close sales for you 24/7.

The best sales person to sell your product… is you.!!

Your the best sales person on planet earth to sell your product.

There is nobody that believes in it more than you do.

There is nobody that can sell it better than you do.

So guess what?

You are the one that sells it.

All day long, every single day.

Because you are obsessed with it you love it.

Thats the key.

Instead of having 60 fulltime sales people in an office,

replace them with ONE sales funnel.

You will need a…

Landing/Offer page

a Thank you page

an Upsell page

and a Downsell page.

Then you get to do your pitch.

You get to make sure your pitch is perfect.

You can test it.

You can teak it.

and then after you have it perfect and it works.

Then

Don’t touch it again.

The nice thing about it.

When your funnel works,

when the sales process is in place,

if you wake up in a bad mood, it doesn’t matter.

You still close that exact same percentage rate.

If you are tired that day,

if you are sick,

if you want to go on vacaton,

if you want to take a year off,

it desn’t matter.

Your Sales Funnel keeps on closing every single day.

So how can people see the best sales person in the world?

Record a video on your smart phone.

Your probably asking…

What do I say..?

How do I say it..?

Right

This is the script.

– Who

– What

– Why

– How

Most of my videos today are done on my iPhone.

I have a pop socket on the back of my phone so I can old it with one hand.

Then I turn on the camera.

And know I can sell everything by answering those four questions.

Number 1… Who are you..?

Number 2… What do you have for your person who is watchng this video..?

Number 3… Why do they need it..?

Number 4… How can they get it..?

Easiest script in the world and is magic.

It works so good.

So lets say you have a book you want to sell.

So take out your phone, click record and say…

“Hey my name is [YOUR NAME]”.

“I’m here today at [PLACE]”.

“I’m just really, really excited!!”

“I’ve got really cool book I want you guys all to buy, its called [NAME OF BOOK]”.

“You need this book because if you want to [GIVE REASON 1, REASON 2, REASON 3], you need this book”.

“Fill out the form on the side, let me now where to ship your book, put your credit card in, and we’ll ship one out to you”.

BOOM.. thats it.

Thats the video.

Now you can do this with every affiliate product you want.

That’s how we do our videos.

Using who, what, why, how.

I don’t care what you are selling,

this is the script you can use over and over and over again on all your funnels.

This script will make you insane amounts of money.

It’s fast, it’s simple and doesn’t have to be highly produced.

Now, after you’ve got the videos for your Offer, Thank you, Upsell, Downsell videos to sell the thing in your funnel,

now you just plug them into your funnel.

In the past, what I used to do is take these assets and then I’d have a meeting with my team.

We’d have designers, and programmers, and webmasters, and analytics people,

and all so stuff and that was a huge pain in the butt.

I’d tell them all this stuff, I’d give them the videos,

and they’d go and spend the next two or three months building out a sales funnel.

That’s how business was for me.

It took forever.

But today I have new way, a better way, through a tool that my team and I use everyday.

So… Now that you have kick ass videos plugged into a kick butt sales funnel…

How do you get the exact same customers who are currently going to your competitors funnels..?

To get them to start coming to your funne instead.!!

This is the last step.

How do we get traffic and the leads, and the people now to come to you and go through your funnels?

Now, this is where it all becomes really, really fun.

Imagine, if you could call up your competitor and ask them where do you get all your traffic from?

What would happen?

Probably hang up on you right.

Now unfortunately your competitor won’t tell you that information…

but the internet will…

hehehehe…

There are websites that will.

They’ll tell you everysingle thing about what everybody’s doing, there is no way to hide it online.

One of my favorite sites is similarweb.com

This is a really cool website that will actually show you where people are getting their traffic from.

So I go to similarweb and I type in the URL of the competitor I am targeting.

I click on the search button and BOOM!

It show me all the data about what’s happening on at website.

If you scroll down a little you will see a report says… Top Referring websites.

Who is referring them all the traffic.

If you scroll down a little further you will see a report says… Display Advertising.

Click the big button that says, “Show the Ads”

I call it the “Show me the money” button.

Guess what it shows you..?

All the ads they are running.

If you upgrade to the paid version you can see how long the ads ran.

Short running ads… didn’t work.

Long running ads that are still live… are working right now.

So… Now you know…

1.) Exactly where they are advertising

2.) Exactly what they are saying

to get people to click n the ad to come into funnel.

Now…

Design your own ad that is similar (NOT COPIED) and buy advertising on the exact same websites.

Now how d get your banners designed..?

Go to 20dollarBanners.com or design them for free at canva.com

Hope this helps your business…



Source by Michael Grady

Make Your Affiliate Website Interactive and Boost Your Traffic

For many affiliate marketers, getting traffic to their websites is the most difficult step in building long-term businesses. In this article, I’m going to share with you why it is important to add an element of interaction to your affiliate website and how doing so can boost your traffic and sales for a long time to come.

Have you ever visited a website when looking for information and found the articles to be incredibly boring or useless? Unfortunately, most marketers have been producing these kinds of websites for a long time — that is, websites that provide little value to the visitor and are unlikely to gain any traction in search engines. These low-quality websites are unlikely to attract links from other websites and will probably not get much word-of-mouth exposure either.

We’ve already mentioned in other articles how important it is for you to develop high-quality content, including articles and possibly other forms of content like videos or podcasts. You should also consider, however, adding an element of interaction to your website because this can result in repeat traffic and much more revenue long-term.

What exactly do we mean by an element of interaction? Well, simply put, you want your visitors to “get into” your website, which means they will be excited to return to your website in the future. They will be more likely to tell their friends about your website, and you could gain some traction in social media networks in addition to the search engines themselves.

Some examples of website interaction include allowing your visitors to leave comments on your website or starting a discussion forum for your niche. You could also have some sort of survey or contest that people can fill out on a regular basis.

One excellent way to help people interact with your website is to allow them to submit their own articles and videos in exchange for a link to their websites. You obviously want to check the quality of the content, but this is an excellent way to get people coming back to your website. Of course, it also helps to add original content to your website free of charge (which is an excellent way to add to your website’s overall authority and credibility over time).

If you have serious content that gives people valuable information and develop some level of interaction on the website, then you have a great chance of long-term success. You can achieve repeat visitors who will (hopefully) eventually buy something through your product reviews.



Source by Michael Cervantes

Boost Organic Traffic To Your Website With A Reliable Digital Marketing Agency

Are you planning to increase your business revenue by getting more traffic to your website through SERPs (Search Engine Result Pages)? If yes, you can do it by adopting advanced SEO strategies. Every business owner does not have expertise in SEO. So, they opt for a digital marketing agency who works on their behalf and promote their goods and services on search engines like Google. In today’s fast-moving world, nobody has enough time to view various search pages. Most people click links from the top search results on Google. If your web pages are coming up on the top searches with the highly searched keywords, there are more chances to gain traffic to your website.

Implementing White Hat SEO

Google wants you to follow genuine SEO techniques and avoid practices against to Google guidelines. White hat SEO is preferred by the search engine to list your keywords on its top search results constantly. White Hat SEO should be the first thing that you should check with the digital marketing agency. The industry-specific requirements may vary for planning internet marketing techniques. However, the type of SEO activities which are going to do would remain the same. Ensure to always go for White Hat SEO with your digital marketing company and promote your business genuinely.

Strategies As Per The Latest Google Algorithm Update

It is important to follow the internet marketing strategies as per the latest updates in Google algorithm. In SEO industry, you have to remain updated to compete with your rivals. Search engines come up with updates every now and then in their algorithm. Dependable SEO services ensure to keep this aspect in mind and take marketing steps accordingly. Before hiring any digital marketing agency, you can check out which strategies they follow to promote online portals.

Rich Content To Stay At The Top Of Search Results

Content is called king in search engine optimization. The worth of quality content plays a big role in the marketing tactic of digital marketing agencies. They hire skilled and knowledgeable writers to do the task. But, the content is more than just words and phrases in SEO. It is the entire structure of your website. The coding, images, tags, description and other stuff that is included on a website should be of good quality to drive organic traffic. Google considers the richness of the content very seriously. It is also necessary to keep on updating fresh content on your website to keep it live on SERPs.



Source by John Samual